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cycling - triathlon - running

Brand builder & distribution expert

Cycling - triathlon - running

Brand builder & distribution expert

General Overview

Founded by brothers Alexandre and Guillaume Girout in 1997 under the name GIRS in the basement of their family home, DAGG Group has grown into a major player in specialized retail for cycling, triathlon, and running. With a network of independent specialist retailers and integrated omnichannel brands such as Triathlon Store and Bicycle Store, DAGG positions itself as a leader in the endurance sports market. The group is committed to providing top-quality products, tailored to both enthusiasts and elite athletes, leveraging in-depth expertise and personalized service.

"Passion, Expertise, Integrity, Commitment, Innovation"
We believe in the importance of quality service, grounded in the expertise of our teams and integrity in our relationships with partners, customers, and sports communities. Continuous innovation drives our approach, helping us stay at the forefront of the industry and better meet the needs of our clientele.

our values

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Setting the Standards for Specialized Retail by Providing an Unmatched Omnichannel Customer Experience, Expert Advice, and a Rigorous Selection of the Market’s Top-Performing Products.
We are committed to supporting our customers in their pursuit of performance, whether for leisure or competition.

our mission

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"Inspiring Enthusiasts, Supporting Champions"
DAGG aims to build lasting connections between endurance sports enthusiasts and leading brands, fostering a community where passion and performance go hand in hand.